Within Apple Business Manager, Managed Apple IDs can be created and assigned to any employee who is using an Apple device for business purposes. Managed Apple IDs give IT administrators more control over managing content, letting them assign apps and books to specific users and to enroll devices in a mobile device management (MDM) solution.

Before Apple introduced Managed Apple IDs, apps had to be assigned to personal Apple IDs which made them the property of the user rather than the company. Managed Apple IDs avoid this by letting the company retain ownership of all content. Managed Apple IDs are also at the heart of Apple’s User Enrollment feature, which was released with macOS 10.15 and iOS 13. They let businesses seamlessly implement bring your own device (BYOD) policies while respecting the privacy of the user and the company by using different datasets for work and personal life.

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